Step 1 · The price
Total, with everything unavoidable.
What we do, in detail
Total pricing, reviews, online retail, and wholesale and media.
Program 01 · Nothing added later
Total pricing
An invitation to purchase has to state the total price including any tax, fee or charge a customer cannot avoid paying, and where a price genuinely cannot be calculated in advance, how it will be calculated. That rules out the familiar checkout where compulsory costs appear one at a time. Optional extras stay optional and are never pre-selected, which is a related trick and an equally tiresome one.
Step 2 · The extras
Offered, never pre-selected.
Step 3 · The checkout
Same number as the first screen.
Step 4 · The receipt
Matching both.
Step 1 · Nothing written
Not by us, not for us.
Step 2 · Nothing bought
At any price.
Step 3 · Nothing filtered
The bad ones stay.
Step 4 · Nothing implied
No unverified claims of purchase.
Program 02 · Never bought
Reviews
Submitting false reviews, commissioning someone to submit them, misrepresenting reviews, and claiming reviews come from real purchasers without reasonable steps to check are all prohibited outright. So we do not write them, buy them, incentivise them or remove the unflattering ones. The competition authority can now enforce this directly with penalties set against worldwide turnover, which has changed the calculation for anyone who was tempted.
Program 03 · Distance selling
Online retail
Buying at a distance brings a right to cancel within fourteen days of receiving the goods, with no reason required, and a refund within fourteen days of their return or evidence of return, including the cheapest standard outbound delivery. Where no delivery period is agreed, thirty days is the limit. Risk stays with us until the goods are in your hands, so a parcel lost in transit is our problem.
Step 1 · The information
Given before you are bound.
Step 2 · The order
At the total price shown.
Step 3 · The delivery
Within the stated period.
Step 4 · The fourteen days
Yours, from delivery.
Step 1 · The buyer
Consumer, or business.
Step 2 · The terms
Which set applies.
Step 3 · The placement
Identifiable as commercial.
Step 4 · The record
What ran, and as what.
Program 04 · Labelled as what it is
Wholesale and media
Wholesale supply runs on the terms agreed for it, and the consumer protections described elsewhere apply to consumers rather than to business buyers, which is worth saying rather than blurring. On the media side, where advertising space is sold or arranged on behalf of another party, the commercial nature of the resulting communication has to be identifiable to whoever receives it. We do not arrange paid promotion dressed as independent editorial.
Want to know the total before anything else?
Ask. It costs nothing and commits you to nothing.