The first price
is the realprice.

Nothing compulsory. Since April 2025 a stated price has to include any tax, fee or charge a customer cannot avoid paying, so the figure you see first is the figure you can actually pay. Delivery is shown before payment rather than after. Genuinely optional extras are offered as optional and are never pre-selected, which is the related trick and just as unwelcome.

Revealing unavoidable charges progressively as a customer moves through a purchase, so the headline price was never one anybody could pay. A booking fee at step three, a compulsory service charge at step four, an administration fee at the end. The rules now require the total to be stated up front where the charge cannot be avoided, and the practice is not permitted.

We do not write, buy, commission or incentivise them, and we do not remove the unflattering ones. Submitting false reviews, commissioning someone else to, misrepresenting reviews, and stating that reviews come from actual purchasers without reasonable steps to verify it are all prohibited practices. The competition authority can enforce directly now, with penalties calculated against worldwide turnover, so it is also a bad commercial bet.

Because it is on the public register and you would find it anyway. The company was UK News and Media Group Limited from incorporation in 2018 until July 2025. A name change is an ordinary event, and companies that take trouble to avoid mentioning one usually prompt the question they were trying to avoid. It is easier to say it.

You can cancel within fourteen days of receiving the goods without giving a reason, and you are refunded within fourteen days of our receiving them back or of your evidence of sending them, including the cheapest standard outbound delivery you paid. Where no delivery period is agreed, thirty days is the limit, and risk stays with us until the goods are in your hands. If something is faulty or not as described, your statutory remedies apply in full.

Not in the same way, and it is better to say so than blur it. The consumer provisions apply to consumers; wholesale supply to a business runs on the terms agreed for that supply. A business buyer has different rights and usually more negotiating room. What does not change is the pricing commitment: we do not reveal unavoidable charges late to anyone, and we give no forecast of demand or resale value, which depends on your market and your pricing rather than on ours.